Branding, web and direct mail
The Ocean Conservation Group is an organization concerned with keeping Big Blue as clean as can be. The accompanying identity and materials were designed to suggest cleanliness, vitality and simplicity as well as allude to the dynamic nature of our oceans. You can see the identity applied to a direct mail piece that educates readers on the dangers our oceans face and how they can lend a hand in protecting them.
Branding and event promotion materials
These are the promotional materials for the Urban Agriculture conference held in Minneapolis, MN. The goal of this gathering is to change the way people think of the boundaries between urban and rural environments as there are many ways to incorporate agriculture initiatives into large cities . The campaign features elements of the urban environment as well as ones traditionally associated with agricultural areas to suggest this idea. Shown are a bus-stop ad, poster and brochure, and a DVD case with highlights and information from the conference.
Branding and packaging system
Burnside Fire Roasted Coffee is a company that prides itself in the rich tradition of fire roasting organic coffee. Geared toward those seeking the robust flavors that come out of that roasting process, Burnside Coffee is about going back to your roots and cherishing the little things in life which can be as simple as a cup of joe. The main focus of this brand is on the product and all of its hearty and natural qualities. Shown is the identity set, brand guidelines and the packaging.
To the right are a couple concepts that were presented to the folks at the Phoenix Bar & Grill in Baldwin, WI. To align with the heat and spice of food that the restaurant prides itself in, I explored bringing in some design elements that evoked that idea. This site is currently in development.
Art show promotion
Risk + Reward was an exhibition fore-grounding the physical activity of painting. The artists featured rigorously explore the materiality of paint to create dynamic images that exist between abstraction and representation, and exploit the particularity of materials. To celebrate this new way of thinking about painting, in collaboration with the curators, we chose to focus on the idea of taking a risk. Our aim was to allude to the fact that these are contemporary painters that are breaking from the traditions of painting as represented with the iconic paintbrushes. By only using yellow in one area, we were able to place emphasis on what the show is about - painting.
Branding and public awareness campaign
With a team of designers, we worked with the CVFC to develop a public awareness campaign that communicated to the community their need for donors and volunteers. Recognizing the clinic’s current presence in the community and the fact they were moving locations, we suggested a rebrand and thought the public awareness campaign was a perfect opportunity to introduce it. The design of the rebrand and campaign was meant to simplify the look of the clinic as well as to suggest an inviting environment where those that need care the most can recieve it. Inspired by their existing slogan of “From the Community, For the Community” we chose to highlight ways in which you can lend a hand at the clinic via donation or through volunteering.
Gassen Companies, a property management firm, needed a refresh of their website. The resulting redesign celebrates the fact that they're based in Minnesota as well as makes for a more modern web presence.
direct mail and mobile
Each year Magnolia has an Anniversary Sale event and I had the opportunity to art direct this year’s campaign. Focusing on the experience of the high-end equipment and its ability to bring the experience of a concert into your living room, we developed a cohesive campaign that features elements that suggest the excitement and grand nature of a concert. For premium customers, Magnolia hosted a presale event for which I designed a direct mail piece that gave recipients two “tickets” to the event and allowed them to scan a code on the back which takes them to a mobile coupon.
Art show promotion
ArtsWest is an annual art show in Eau Claire featuring the works of artists from Western Wisconsin whic are on display in the Gallery at the Eau Claire Public Library. We were asked to develop two solutions to promote this year’s show. Both solutions communicate the idea that ArtsWest is a coming together of many mediums of art at the library, though the idea is communicated in different ways. Shown are the book inserts and the posters promoting the show.
Working with the Geek Squad marketing team, I designed a series of brochures to illustrate how Geek Squad Protection would look when closer aligned with the current Geek Squad brand guidelines. At the time, Geek Squad Protection seemed very separate from the Geek Squad brand and voice. The brochures correspond to a product and highlight the services covered.
These are the pieces to a campaign developed to celebrate fantasy football and the delicious pizza at Carbone's. Working within the Carbone's brand, I developed a campaign aimed at those hosting draft parties ready to kick off their fantasy football season.
Work was developed while at Sussner Design Co.
While at Sussner, I was tasked with developing ideas to brand the new space that the Center for Energy and Environment had recently moved into. Working in concert with the great architecture of the new space, I presented a handful of concepts showing branded experiences in the new space. It was clear from the beginning that these graphics not only had to be visually engaging, but they had to function effectively as environment signage as well.
Shown to the right are a few of the concepts.
and recruitment materials
The UWEC Cycling Team, which has finished as high as 4th at Nationals in recent years is virtually unknown to the students at Eau Claire. Working with them, I developed a website that suggests the dynamic nature of the sport of cycling and delivers information effectively to users. To get the word out about the team on campus I suggested posters and bike hangers that allow them to pinpoint their audience by targeting those with bikes associated with cycling enthusiasts.
Various recruitment materials
To get the word out about the Ultimate team at Eau Claire I crafted a few recruitment materials. The work incorporated the nature of the team with a dose of humor. Business cards highlighting key info were handed out instead of relying on the usual communication methods on campus. The result was a substantial crop of new players.